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The controversial program permits the NSA after a warrant granted by the secret Foreign Intelligence Surveillance Court to record numbers, length and location of every call from the participating carriers. The Intercept reported that the U. In its report The Intercept author detail the flawed methods which are used to locate targets for lethal drone strikes, resulting in the deaths of innocent people.
NSA personnel which controls electronic surveillance equipment use the NSA's sophisticated surveillance capabilities to track individual targets geographically and in real time, while drones and tactical units aimed their weaponry against those targets to take them out. This allowed government authorities to be "able to continue to cover the talks, providing highly useful intelligence for interested US customers". NSA and GCHQ documents revealed that the anti-secrecy organization WikiLeaks and other activist groups were targeted for government surveillance and criminal prosecution.
In particular, the IP addresses of visitors to WikiLeaks were collected in real time, and the US government urged its allies to file criminal charges against the founder of WikiLeaks, Julian Assange , due to his organization's publication of the Afghanistan war logs. The WikiLeaks organization was designated as a "malicious foreign actor". Quoting an unnamed NSA official in Germany, Bild am Sonntag reported that whilst President Obama's order to stop spying on Merkel was being obeyed, the focus had shifted to bugging other leading government and business figures including Interior Minister Thomas de Maiziere , a close confidant of Merkel.
Caitlin Hayden, a security adviser to President Obama, was quoted in the newspaper report as saying, "The US has made clear it gathers intelligence in exactly the same way as any other states.
The Intercept reveals that government agencies are infiltrating online communities and engaging in "false flag operations" to discredit targets among them people who have nothing to do with terrorism or national security threats.
The two main tactics that are currently used are the injection of all sorts of false material onto the internet in order to destroy the reputation of its targets; and the use of social sciences and other techniques to manipulate online discourse and activism to generate outcomes it considers desirable. The Guardian reported that Britain's surveillance agency GCHQ, with aid from the National Security Agency, intercepted and stored the webcam images of millions of internet users not suspected of wrongdoing.
The surveillance program codenamed Optic Nerve collected still images of Yahoo webcam chats one image every five minutes in bulk and saved them to agency databases. The NSA has built an infrastructure which enables it to covertly hack into computers on a mass scale by using automated systems that reduce the level of human oversight in the process. The NSA relies on an automated system codenamed TURBINE which in essence enables the automated management and control of a large network of implants a form of remotely transmitted malware on selected individual computer devices or in bulk on tens of thousands of devices.
As quoted by The Intercept , TURBINE is designed to "allow the current implant network to scale to large size millions of implants by creating a system that does automated control implants by groups instead of individually. The TURBINE implants are linked to, and relies upon, a large network of clandestine surveillance "sensors" that the NSA has installed at locations across the world, including the agency's headquarters in Maryland and eavesdropping bases used by the agency in Misawa, Japan and Menwith Hill, England.
Codenamed as TURMOIL, the sensors operate as a sort of high-tech surveillance dragnet, monitoring packets of data as they are sent across the Internet. To identify surveillance targets, the NSA uses a series of data "selectors" as they flow across Internet cables. These selectors can include email addresses, IP addresses, or the unique "cookies" containing a username or other identifying information that are sent to a user's computer by websites such as Google, Facebook, Hotmail, Yahoo, and Twitter, unique Google advertising cookies that track browsing habits, unique encryption key fingerprints that can be traced to a specific user, and computer IDs that are sent across the Internet when a Windows computer crashes or updates.
The CIA was accused by U. Senate Intelligence Committee Chairwoman Dianne Feinstein of spying on a stand-alone computer network established for the committee in its investigation of allegations of CIA abuse in a George W. Bush-era detention and interrogation program. Along with RETRO, short for "retrospective retrieval" RETRO is voice audio recording buffer that allows retrieval of captured content up to 30 days into the past , the MYSTIC program is capable of recording " percent" of a foreign country's telephone calls, enabling the NSA to rewind and review conversations up to 30 days and the relating metadata.
On March 21, Le Monde published slides from an internal presentation of the Communications Security Establishment Canada , which attributed a piece of malicious software to French intelligence.
The CSEC presentation concluded that the list of malware victims matched French intelligence priorities and found French cultural reference in the malware's code, including the name Babar , a popular French children's character, and the developer name "Titi".
The French telecommunications corporation Orange S. According to Der Spiegel this "kind of technology […] is decisive in the NSA's battle for data supremacy. The Intercept published a document of an NSA employee discussing how to build a database of IP addresses, webmail, and Facebook accounts associated with system administrators so that the NSA can gain access to the networks and systems they administer.
Nymrod sifts through secret reports based on intercepted communications as well as full transcripts of faxes, phone calls, and communications collected from computer systems. More than 'cites' for Merkel are listed as available in intelligence reports and transcripts for NSA operatives to read. Towards the end of April, Edward Snowden said that the United States surveillance agencies spy on Americans more than anyone else in the world, contrary to anything that has been said by the government up until this point.
The mass surveillance has been occurring without the Bahamian government's permission. In a statement responding to the revelations, the NSA said "the implication that NSA's foreign intelligence collection is arbitrary and unconstrained is false.
Through its global surveillance operations the NSA exploits the flood of images included in emails, text messages, social media, videoconferences and other communications to harvest millions of images.
These images are then used by the NSA in sophisticated facial recognition programs to track suspected terrorists and other intelligence targets. Vodafone revealed that there were secret wires that allowed government agencies direct access to their networks. Snowden revealed the internet was already treated as fair game.
Bluster that all is well is wearing pretty thin — our analogue laws need a digital overhaul. We are making a call to end direct access as a means of government agencies obtaining people's communication data.
Without an official warrant, there is no external visibility. If we receive a demand we can push back against the agency. The fact that a government has to issue a piece of paper is an important constraint on how powers are used. It's a brave step by Vodafone and hopefully the other telcos will become more brave with disclosure, but what we need is for them to be braver about fighting back against the illegal requests and the laws themselves.
BT and Vodafone are implicated. Under RAMPART-A, 'third party' countries tap into fiber optic cables carrying the majority of the world's electronic communications and are secretly allowing the NSA to install surveillance equipment on these fiber-optic cables. The foreign partners of the NSA turn massive amounts of data like the content of phone calls, faxes, e-mails, internet chats, data from virtual private networks, and calls made using Voice over IP software like Skype over to the NSA.
In return these partners receive access to the NSA's sophisticated surveillance equipment so that they too can spy on the mass of data that flows in and out of their territory. During the week of July 4, a year-old male employee of Germany 's intelligence service BND was arrested on suspicion of spying for the United States.
The NSA lies about what it stores. The Washington Post released a review of a cache provided by Snowden containing roughly , text messages and e-mails intercepted by the NSA between and The newspaper concluded that nine out of ten account holders whose conversations were recorded by the agency "were not the intended surveillance targets but were caught in a net the agency had cast for somebody else.
Tye's concerns are rooted in classified material he had access to through the State Department, though he has not publicly released any classified materials. The database, The Intercept reported, is accessible to domestic law enforcement agencies including the FBI and the Drug Enforcement Administration and was built to contain more than billion metadata records about phone calls, emails, cellphone locations, and text messages.
As of [update] , the company is the world's largest manufacturer of SIM cards, making about two billion cards a year.
With the keys, the intelligence agencies could eavesdrop on cell phones without the knowledge of mobile phone operators or foreign governments. The New Zealand Herald , in partnership with The Intercept , revealed that the New Zealand government used XKeyscore to spy on candidates for the position of World Trade Organization director general  and also members of the Solomon Islands government.
In January , the DEA revealed that it had been collecting metadata records for all telephone calls made by Americans to countries linked to drug trafficking. Snowden provided journalists at The Intercept with GCHQ documents regarding another secret program " Karma Police ", calling itself "the world's biggest" data mining operation, formed to create profiles on every visible Internet user 's browsing habits. By it had stored over 1.
The disclosure provided impetus for the creation of social movements against mass surveillance, such as Restore the Fourth , and actions like Stop Watching Us and The Day We Fight Back. On the legal front, the Electronic Frontier Foundation joined a coalition of diverse groups filing suit against the NSA. Several human rights organizations have urged the Obama administration not to prosecute, but protect, " whistleblower Snowden": Domestically, President Barack Obama claimed that there is "no spying on Americans",   and White House Press Secretary Jay Carney asserted that the surveillance programs revealed by Snowden have been authorized by Congress.
On the international front, U. Attorney General Eric Holder stated that "we cannot target even foreign persons overseas without a valid foreign intelligence purpose. Prime Minister David Cameron warned journalists that "if they don't demonstrate some social responsibility it will be very difficult for government to stand back and not to act.
Foreign Secretary William Hague claimed that "we take great care to balance individual privacy with our duty to safeguard the public and UK national security. Former Prime Minister Tony Abbott stated that "every Australian governmental agency, every Australian official at home and abroad, operates in accordance with the law".
Interior Minister Hans-Peter Friedrich stated that "the Americans take our data privacy concerns seriously. Thomas de Maiziere , a close ally of Merkel, told Der Spiegel: Plasterk acknowledged that it was in fact Dutch intelligence services who collected the records and transferred them to the NSA.
The Danish Prime Minister Helle Thorning-Schmidt has praised the American intelligence agencies, claiming they have prevented terrorist attacks in Denmark, and expressed her personal belief that the Danish people "should be grateful" for the Americans' surveillance.
In July , the German government announced an extensive review of Germany's intelligence services. In August , the U. In October , the British government announced an extensive review of British intelligence services. In December , the Canadian government announced an extensive review of Canada's intelligence services. In January , U. President Barack Obama said that "the sensational way in which these disclosures have come out has often shed more heat than light"  and critics such as Sean Wilentz claimed that "the NSA has acted far more responsibly than the claims made by the leakers and publicized by the press.
In addition to their alarmism about [U. Russia" and citing Masha Gessen 's statement that "The Russian propaganda machine has not gotten this much mileage out of a US citizen since Angela Davis 's murder trial in Bob Cesca objected to The New York Times failing to redact the name of an NSA employee and the specific location where an al Qaeda group was being targeted in a series of slides the paper made publicly available.
Russian journalist Andrei Soldatov argued that Snowden's revelations had had negative consequences for internet freedom in Russia, as Russian authorities increased their own surveillance and regulation on the pretext of protecting the privacy of Russian users.
Snowden's name was invoked by Russian legislators who supported measures forcing platforms such as Google , Facebook , Twitter and Gmail and YouTube to locate their servers on Russian soil or install SORM black boxes on their servers so that Russian authorities could control them.
In late , Freedom House said "[s]ome states are using the revelations of widespread surveillance by the U. National Security Agency NSA as an excuse to augment their own monitoring capabilities, frequently with little or no oversight, and often aimed at the political opposition and human rights activists. Court order demanding that Verizon hand over all call detail records to NSA.
A Presentation of the XKeyscore program. Spying effort against Dilma Rousseff and her advisers. From Wikipedia, the free encyclopedia. For earlier global surveillance disclosures, see Global surveillance disclosures — Global surveillance disclosures — Timeline of global surveillance disclosures —present.
It is performed by a special cyber-warfare unit of the NSA known as Tailored Access Operations TAO , which infected over 50, computer networks worldwide with malicious software designed to steal sensitive information, and is mostly aimed at Brazil , China, Egypt , India , Mexico , Saudi Arabia , and parts of Eastern Europe. It refers to intercepts from satellites that process data used by other countries such as Britain, Norway , Japan, and the Philippines.
Server implants and firewall implants. Mobile phone implants and related products. This section needs expansion. You can help by adding to it. The Shadow Brokers and Equation Group. Reactions to global surveillance disclosures. Mass surveillance in the United States. Mass surveillance in the United Kingdom. Details of the process in the Rousseff operation 2 hop contact graph. Retrieved December 25, Taken together, the revelations have brought to light a global surveillance system Retrieved February 12, Retrieved August 16, Retrieved December 14, This document, dated 18 April of this year, clearly shows that the relation is very close indeed, seemingly growing even closer.
Retrieved September 14, Australia's involvement with the NSA, the U. Retrieved December 18, Retrieved December 13, Le Monde in French. The Wall Street Journal. The New York Times. Retrieved December 16, Retrieved November 13, Retrieved September 23, Retrieved December 29, Archived from the original on January 10, Retrieved February 4, In a top secret order obtained by the Guardian newspaper and published Wednesday evening, the FBI on the NSA's behalf demanded that Verizon turn over all call detail records originating in the United States for the three months beginning in late April and ending on 19 July.
Government spies snooped in 'Warcraft,' other games". Retrieved November 30, Retrieved November 21, The Sydney Morning Herald. Australian spy agency offered to share data about ordinary citizens". Sanger; Thom Shanker January 14, Devises Radio Pathway into Computers". Retrieved January 15, Retrieved February 1, Retrieved December 22, De Telegraaf in Dutch.
Retrieved September 10, Niet alleen Amerikaanse inlichtingendiensten monitoren internetters wereldwijd. Ook Nederlandse geheime diensten krijgen informatie uit het omstreden surveillanceprogramma 'Prism'. Retrieved July 11, Microsoft collaborated closely with NSA". Retrieved December 12, Retrieved December 31, Retrieved November 5, Retrieved December 20, Australia's Asia spy network". Retrieved December 23, Spies in the Embassy". The Globe and Mail.
Britain's 'secret listening post in the heart of Berlin ' ". Retrieved December 30, Seized files 'endanger agents ' ". Retrieved June 4, Will the 'five eyes' club open up? The National Security Agency signed for the U.
Archived from the original on April 20, The Congressional officials were first told of the Thurmond interception by a former employee of the Lockheed Space and Missiles Corporation, Margaret Newsham, who now lives in Sunnyvale, California. Retrieved December 28, Archived from the original on December 12, Drake may pay high price for media leak". Spy on Callers Without Courts". Retrieved April 11, Archived from the original on January 17, Retrieved January 5, Retrieved August 20, Archived from the original on June 15, Retrieved June 11, Retrieved June 9, Retrieved June 10, Retrieved September 16, Retrieved February 10, Internet Companies in Broad Secret Program".
Retrieved June 15, Retrieved February 11, Internet companies in broad secret program". Archived from the original on August 24, Retrieved June 25, Der Spiegel in German.
Retrieved June 30, Retrieved June 21, Retrieved June 23, Retrieved August 1, Retrieved July 13, Retrieved February 13, Retrieved January 1, Retrieved March 30, Retrieved July 8, O Globo in Portuguese.
Retrieved July 21, Archived from the original on November 4, Retrieved August 3, Retrieved January 13, Conflicting Accounts By German Government".
NSA tool collects 'nearly everything a user does on the internet'". Retrieved August 4, Sanger July 31, Retrieved August 21, US and Israel did create Stuxnet attack code". Retrieved July 5, Retrieved August 2, Retrieved August 28, Retrieved August 29, Retrieved January 12, Retrieved August 25, Retrieved September 30, Retrieved October 9, Retrieved August 24, Ability to police U.
Retrieved August 31, Office of the Assistant Attorney General. Director of National Intelligence. Spy agency has secret backdoor permission to search databases for individual Americans' communications". Retrieved August 12, NSA can search US e-mail data but theoretically won't".
Retrieved August 13, Retrieved May 3, Retrieved October 19, Retrieved September 5, Foils Much Internet Encryption". Retrieved September 7, Archived from the original on November 6, Retrieved February 3, Retrieved September 24, Gathers Data on Social Connections of U. Retrieved September 2, Retrieved October 2, Retrieved September 9, Archived from the original on January 27, Retrieved November 19, Retrieved October 8, Canada spies targeted Brazil mine ministry".
How the NSA collects less data". Retrieved October 22, Sanger October 30, Retrieved November 1, Schmidt October 30, Retrieved October 24, Spied on World Leaders: Retrieved October 28, Retrieved October 25, Retrieved October 18, Retrieved October 31, Here's why it wanted more". Retrieved October 26, Sanger; Mark Mazzetti October 24, Spying on Merkel Puts Obama at Crossroads". Retrieved April 4, Retrieved October 29, Retrieved October 30, Spain also a victim of US espionage".
El Mundo in Spanish. Archived from the original on November 25, Retrieved November 25, Josh began trying to grow his following soon after Instagram launched its video feature. From his agency work, Josh knew he needed to make something that was so good people would want to like, comment on, or share it. To encourage engagement, Josh edited his juggling videos into polished content with music and transitions. With those videos, he gained followers organically.
Then he found viral video accounts on Instagram, which have millions of followers and post other people's content. He gained a lot of followers when those accounts reposted videos of his trick shots. Some of those accounts reposted his videos with permission, and others didn't get permission. As long as the accounts tagged Josh, he was okay with it. Josh also started collaborating with other Instagram influencers to continue building his following.
In fact, Josh keeps performing in part because his travels allow him to connect with other influencers. How to Develop Engaging Communities Want to create an engaged Facebook group? Are you looking for creative ways to develop a loyal community inside a Facebook group? To explore how to develop an engaged and responsive community with Facebook groups, I interview Caitlin Bacher.
In this episode, I interview Caitlin Bacher, a Facebook Groups expert who has helped many people start and grow successful Facebook groups. Caitlin explains how to choose a niche for your Facebook group that complements your business goals. You'll also discover tips for promoting engagement and moving group members into your marketing funnel. Facebook Groups Caitlin's Story Shortly after her daughter was born, Caitlin was looking to earn extra income for her family. She started freelancing as a social media manager because she loved social media and always had an affinity for building communities, whether they were on- or offline.
By , she had attracted a few steady clients and joined a couple of Facebook groups for social media managers. These groups were a godsend to Caitlin, not only because they offered valuable information, but more importantly, they allowed her to connect with other social media managers in a meaningful way.
By the end of , Caitlin had decided to switch to social media coaching and knew starting her own Facebook group would be an important component of this business.
Caitlin started without an email list, social media following, or team. Caitlin typically chooses the content she teaches based on her experience and uses the lessons she learned to make things easier for others. When she started coaching, she focused on Instagram so she had a big Facebook group geared toward talking about Instagram. However, as her group evolved, Caitlin saw her Facebook group had more traction than her Instagram, where she sold her Instagram coaching and courses.
People were obviously in the Facebook group to learn from Caitlin, but they were also there to connect and support each other. Caitlin sensed a difference between her group and other groups. In groups that focused on facts or tips and tricks, people came in and out for content or help troubleshooting something specific.
However, people visited Caitlin's group to see what Caitlin and their friends were doing while having their morning coffee or after they dropped off the kids at school. It was an amazing shared experience. Since then, Caitlin started coaching people on running Facebook groups. Three years later, Caitlin's attention and focus on her vision have paid off.
She's running a million-dollar business that fully supports her family and helps thousands of others grow communities to support their businesses. Listen to the show to learn how Caitlin used Periscope in her group before Facebook Live existed. How to Start a Facebook Group When Facebook announced changes on January 11, , Mark Zuckerberg himself said the news feed will prioritize posts from friends, families, and groups over pages. For those of us who value community, the news feed changes are a real opportunity to go all-in with Facebook groups.
If you're thinking about starting a group, it's important to understand that the group isn't all about you. You're building something bigger than yourself. Create a group only if you have a real desire to connect with peopl Want to expand your ad reach on Facebook? Looking for new ways to target potential customers?
To explore creative ways to combine Facebook lookalike audiences with custom ad audiences, I interview Rick Mulready. In this episode, I interview Rick Mulready. He's also a regular speaker at Social Media Marketing World. Rick explains custom and lookalike audience options that help you make the most of your customer list.
You'll also discover how to use website visitor data, engagements, and lead ads to find new potential customers. A lookalike audience is a targeting audience based on a custom audience. Examples of custom audiences include people on your email list, website visitors, and Facebook users who engage with your video or Facebook page.
When you create a lookalike audience of a custom audience, Facebook finds users who have similar attributes to the people who are in that base custom audience. For example, say you have an email list custom audience. To create that audience, you uploaded a list of 10, people and Facebook has matched those emails to 6, Facebook users.
For a lookalike audience based on this custom audience, Facebook will look for Facebook users with similar attributes to those people on your email list. Facebook knows a lot about its users.
Although the data is anonymized, Facebook makes that data available to advertisers to help them reach their ideal target audience. Listen to the show to hear Rick's and my thoughts about all of the things Facebook and Google know about users. Why Use a Lookalike Audience?
Lookalike audiences give you a way to reach a cold audience beyond interest or behavior targeting. For example, say you're showing targeted ads to warm traffic, such as people on your email list, website visitors, or Facebook fans.
Lookalike audiences give you a way to reach cold audiences that are like those warm audiences but much bigger. You can control the size with a slider that appears when you create the audience. Select the option to create a lookalike audience, and then a box pops up where you select a source, a location, and then the audience size. The source is the custom audience on which you want to base the lookalike audience.
The location is the country or regions on which you want to base the lookalike audience. You also see an advanced option to create multiple versions of that lookalike audience size. Although a lookalike audience is a cold audience, it's not super-cold compared to interest or behavior targeting because Facebook is using the algorithm to match attributes from your warm audience to create this new lookalike audience.
To reach new people who aren't already in your warm audiences on Facebook, you definitely want to use and test lookalike audiences. Want your marketing to be more efficient? Wondering how predicting your marketing cycles can help? To explore how marketers can get started with predictive analytics, I interview Chris Penn. Chris explains how to ensure the quality of underlying data used in predictive analytics. You'll also discover data sources and tools used to make predictions.
In , he started working as IT director of a student loan startup, where his role expanded beyond traditional IT responsibilities. In addition to running the web and email servers, he also updated the websites and sent the weekly email. Chris was doing this work before Google Analytics existed, so when the CEO of his company asked how the websites and emails were performing, Chris didn't have an answer.
To figure it out, Chris and his team started developing their own tools to understand the basics, like how many people visited the website each day.
Over time, the analytics practice became a core focus for Chris. He was not only trying to learn what happened, but why it happened and how the business could respond. Listen to the show to hear Chris discuss his educational background. What Are Predictive Analytics? Predictive analytics use statistics and machine learning to analyze data and make predictions.
Humans are very predictable. We all follow routines, such as brushing our teeth and then taking a shower, or putting on each piece of clothing in a certain order each morning. Because humans are predictable on both a micro and a macro scale, marketers can mostly predict what will happen.
For instance, in North America, if you're a B2C marketer, you pretty much know that you're going to be busy from November 1 to December 26 because that's a peak time for product sales. Similarly, if you're a B2B marketer, your busy time is January 1 to about the end of May.
Outside of those times, it's a lot harder to be a marketer, whether you focus on digital, social, or paid. Listen to the show to hear more examples of predictable human behavior. What Can Predictive Analytics Do? Because we know these things generally, machines can help us make these predictions more specific.
The value of predictive analytics is their specificity. If you know which week you should do more Facebook Live or spend less on ads, you can be more efficient and effective in your marketing. If you know how to predict, you can make money, save money, save time, and not get fired. Predictive analytics specifically focus on trying to find out what happens next. For the average marketer, time series predictions or when something is going to happen are the most conventional and useful application.
To illustrate, if you're a social media marketer, you want to know when to staff up your customer service team to answer customer inquiries. Predictive analytics can also figure out things like when someone will buy a new car or if they're expectant parents. However, those applications are more nuanced than time series predictions. Listen to the show to hear about my experiences with predictive analytics when I was a B2B write Want to optimize the content in your Facebook ads?
Wondering how to build connections that improve conversions? To explore strategic ways to combine content and Facebook ads, I interview Keith Krance. In this episode, I interview Keith Krance, a Facebook ads expert. Keith explains how to create content and calibrate your budget for each phase of the customer journey.
He grew up in a small town thinking you had to be a doctor or lawyer to be successful. However, he didn't want to go to school for the years it took to enter those professions. Instead, he went to the University of North Dakota to become an airline pilot and, four years later, was flying for a regional airline. However, as a young pilot, Keith realized he didn't have the seniority to be home for Christmas or Thanksgiving.
After a friend gave him the book, Rich Dad, Poor Dad, Keith started his entrepreneurial journey, which he feels is a true reflection of his personality. In , while he was still flying, he started investing in real estate. After doing well with real estate, he began investing in local franchise businesses.
By , he was out of the real estate game and became a franchisee of two different businesses. He had a couple of different partners and five different locations. Over the next five years, Keith focused on his franchise businesses and became interested in Facebook ads around He was already learning about the digital marketing world when his girlfriend told him about Facebook. From that point, Keith went all-in on Facebook and quickly learned how to run successful ads.
Due to changes in the franchise business, Keith eventually transitioned completely out of that industry and decided to focus entirely on helping other people learn how to advertise on Facebook. Keith began building his consultancy by networking and getting results for local clients. At a consulting event for Perry Marshall, Keith connected with a client who hired him because he had self-published a book.
After Keith had worked with Perry for a while, Perry asked him to coauthor The Ultimate Guide to Facebook Advertising, which is now in its third edition. Keith also started the Perpetual Traffic podcast with Digital Marketer and was working on growing his agency. Since then, Keith found a partner to run the agency so he could focus on the education and consulting certification side of the business.
Listen to the show to hear more details about Keith's transition from piloting airplanes to running an agency. The Big Mistake in Facebook Advertising In Facebook advertising, the big mistake people often make is focusing on the wrong stuff.
They don't take time to truly understand human psychology or the Facebook and Instagram platforms. To help people focus on the right things in their ads, Keith suggests thinking of Facebook and Instagram as online versions of a party or a business networking group.
Do you want more clients? Wondering if LinkedIn can help you acquire more business? Author of LinkedIn Riches: John shares which LinkedIn and third-party tools he uses to identify and manage his prospects.
You'll discover how John develops LinkedIn connections into pre-qualified leads and clients. LinkedIn Marketing John's Story Back when John had a day job in marketing, he was bitten by the entrepreneurial bug and wanted to start his own marketing agency.
However, leaving a safe day job was hard when he was the sole breadwinner for his wife and three boys younger than age In late , with one client and enough money for 30 days, John decided to make the leap into starting his own business. To find more clients, John had a plan to use LinkedIn for prospecting. Until John started his business, he like a lot of people viewed LinkedIn only as a place for job-seekers and recruiters. But after he began viewing LinkedIn as a way to find clients, his perspective on the platform changed.
Motivated by the need to feed his children, John stayed busy on LinkedIn bringing in clients for his marketing agency. Within 90 days, John had replaced his six-figure salary, generated revenue, and had a bunch of clients in the door. He had to start hiring staff and kept growing his business, continuing to use LinkedIn to get new clients.
After a few years, the marketing agency felt too much like John's old job. He was managing staff and doing payroll instead of creating stuff. From there, John pivoted to helping people learn how to find clients on LinkedIn. In , John published LinkedIn Riches.
Then he created an online course also called LinkedIn Riches. Today, John has a one-man shop, creating online courses and working with a small group of clients and customers. With his more entrepreneurial lifestyle, John can choose the things he wants to do, and LinkedIn has been the engine behind where his business is today.
Listen to the show to hear John share how often he uses LinkedIn now. Why Prospect on LinkedIn? If you're looking for business-to-business B2B prospects, LinkedIn is the best place on the planet because it has the market cornered right now. No other B2B network has as many members and as much reach as LinkedIn does.
Currently, LinkedIn has about million members in different countries, and two new members join every second of the day.
LinkedIn is a behemoth and one of the most visible websites in the world. Looking for prospects on LinkedIn is effective because it's like a search engine for professionals.
For all its members, LinkedIn has categorized, analyzed, sorted, tagged, and saved every little bit of data. By leveraging all that data, LinkedIn can help you find your prospects. For example, within 3 seconds, you can find a list of CEOs in San Diego who work in the health care industry and have a company with more than 10 employees.
If you understand what to say to people, LinkedIn is like the world's biggest professional coffee shop. You can have one-on-one,. Are you interested in Facebook Messenger bots? Wondering why you should use bots and how to set them up? In this episode, I interview Dana Tran, a bot expert who writes about Messenger bots. Dana's course Bot Essentials can be found on her website ThinkTuitive. Dana shares the three things you need to consider before building a bot.
You'll discover which bot-building platforms Dana recommends. Facebook Messenger Bots Dana's Story As a digital coach, Dana helps people become more productive by teaching them how to make the most of technology. She first learned about Messenger bots after watching the keynote video from the Facebook F8 conference.
After doing a bit of research, she developed her current focus on Messenger bots and how businesses can use them. Through her research, Dana was just amazed at how quickly and easily you can build an interactive experience. As a tech-lover, Dana loves playing with new toys, and Messenger bots were no exception. Dana saw something magical and special about Messenger bots. They're fun and interactive, and you don't need to code at all to build one. Dana also sensed that bots had lots of potential.
Because bots were new at the time, not much information was available, so she decided to write blog articles and courses about bots. Listen to the show to hear why I was impressed with Dana's writing about bots. Why Use a Bot? In some ways, bots mimic email marketing, which is why some people refer to bots as email marketing 2. Bots can help you build your subscriber list, generate leads, deliver lead magnets, and broadcast messages.
You can also combine Facebook ads with bots, include bots in an ad campaign sequence, or automate follow-ups. Beyond email marketing tasks, bots can answer basic questions. You can also ask questions that help you learn more about users. However, Dana emphasizes that bots are not smart. Right now, the biggest misconception is that Messenger bots can answer anything and everything. Dana notes that Facebook has tried to fix this misconception. We called them bots.
When you focus on using bots to answer basic, common questions, bots save a lot of time. You can automate certain tasks that don't require a human. To illustrate, if you have a store, people likely ask all the time about your hours that day or during the holiday season. With a bot, you can automate that task and free up your time for more meaningful conversations.
Because Messenger bots are interactive, you can use them to customize what you share with people. Dana says this interactivity reminds her of the old Choose Your Own Adventure books she read as a kid.
Also, this interactivity makes bots stand out as a great tool. For example, instead of sending everybody the same long email that tries to speak to all of the people on your list, a bot can ask a question to learn about the user. Based on a user's answer, the bot can tag them or save their response to a custom field and then follow up with another relevant question. In other words, bots help you avoid spamming people with a bunch of messages, hoping they gravitate to one specific idea.
Listen to the show to hear my thoughts on using bots to support sales and customer service. How to Start Creating a Bot. How to Build a Facebook Ad Funnel Do you want more conversions from your Facebook ads?
Wondering how funnels can help? To explore how you can build Facebook ad funnels that improve conversions, I interview Susan Wenograd. In this episode, I interview Susan Wenograd, a Facebook ads expert who specializes in Facebook ad funnels. She's also a consultant and regular speaker on Facebook ads. Sue explains how video-based funnels create micro-conversions. You'll discover how to nurture prospects using a Facebook ad funnel.
Back then, her focus was email marketing and paid search. After she moved to another job, she learned about Facebook advertising. At the time, Facebook ads were easier to learn because Facebook had half of the advertising features it does now.
Running Facebook ads, Susan was able to experiment and get to know the platform. She loved that these ads took her back to the marketing stuff she enjoys: Facebook ads allowed her to use a little more creativity than paid search did.
Listen to the show to hear Susan discuss how Facebook ads became one of her specialties. Common Mistakes When people set up a Facebook ad, they often choose the wrong objective. With a conversion-focused campaign, you can set up a multitude of conversions that you want to track or optimize for. These include custom conversions based on interactions with your site.
The standard ones are view content, lead, add to cart, and purchase. Susan finds that people often pick a conversion objective that doesn't get a lot of conversions. For example, they'll target filling out a contact form on their site or something that just happens a handful of times per week. However, Facebook recommends that the conversion type you choose happens about 50 times per week per ad set. Those numbers are formidable.
A lot of people don't know that, though, so they pick something that doesn't happen very often. When you run a conversion campaign that doesn't have enough data, Facebook isn't exactly sure how to optimize for it.
With few exceptions, Susan finds that the Facebook recommendation is accurate. If you have a super niche audience with one kind of person who's buying one type of product, your campaign can sometimes work with a lower number of conversions. Essentially, Facebook needs at least 50 conversions to look at the users and see who they are and what they do in order to find other users who are like them. Without that data, Facebook just struggles.
It doesn't really know who it's looking for. To maximize your ad spend, Susan suggests changing how you think about conversions. The ultimate conversion might be someone signing up for software or buying your product. But your audience takes steps before they convert that are also worth noting. Your initial engagement goal might not be your ultimate conversion goal, but a cue that helps you reach those who sign up or buy. For instance, a coach who sells an informational product wants customers who'll sign up for an expensive mastermind or a similar offering.
People aren't going to do that right away. The incremental goals you use to get there might include downloading a free guide, signing up for a webinar, and so forth. In other words, you need to think about those smaller steps where maybe you do get 50 conversions per week. By targeting an action that happens earlier in the funnel,. How to Create and Market Yourself Want to reach more subscribers, fans, or prospects?
Wondering how building a personal brand can help? To explore how to build and use a personal brand, I interview Chris Ducker. Chris explains how to define your niche of expertise and why doing so helps your business succeed. You'll discover tips for promoting your brand on podcasts, social media, and at live events.
Personal Branding Chris's Story Chris considers himself a traditional, old-school entrepreneur. Until around , he used the Internet only to check email and watch YouTube videos. The businesses he owned had brochure-like websites that were boring and stuffy. By late , Chris had burned out, as a lot of entrepreneurs do.
In , Chris and his wife set a goal: By October of this "virtual CEO" year, he had hired eight people to replace him, no longer worked in the office, and was working only 4 days a week. In his newly found spare time, Chris started podcasting, blogging, and shooting videos. He devoured Gary Vaynerchuk's Crush It! By the end of that year, he had created an email list of about 5, subscribers and people were genuinely tuning into the Chris Ducker Show.
A couple of years later, while Chris was recovering from back surgery, he began taking stock of how businesses were growing, where they were growing, and what people were doing to build them.
That's when he came to a huge realization about the value of personal branding: In all of his companies' big acquisitions, people wanted to do business with him first. Only later were they working with his companies.
That's when Chris launched ChrisDucker. I ask where "Youpreneur" came from and what it means. Chris says after his personal brand was in place, he started to attract people of the same mindset.
These were speakers, content creators, authors, coaches, consultants, YouTubers, and live streamers. They were all building businesses based on themselves, their expertise, and their personalities.
A Youpreneur is somebody who's building a business around who they are, what they stand for, how they want to be known, and whom they want to serve. Youpreneur launched in as an online community and continues to grow. Chris wrote a book and launched the inaugural Youpreneur Summit last year in London. The summit sold out 4 months before the event. It was a huge success and they're doing it again this year. Listen to the show to discover why Chris is happier working as an entrepreneur.
The Importance of Personal Branding Personal branding has been around for a long time. For instance, Zig Ziglar is a personal brand everyone knows. What Zig did brilliantly, Chris explains, was to create a brand around his message and how he could affect change. Years after his passing, people still talk about Zig all the time. Some might call that a legacy. Chris calls it leaving a stamp on the world, because of an incredibly strong personality and personal brand.
Most importantly, when you talk about people of influence, like Zig Ziglar or someone living, such as Sir Richard Branson, their reputation is their brand. It's what people say about them when they're not in the room, at the conference, at the dinner party,. Do you want to create more engaging and effective Instagram stories? Are you using all of the Instagram Stories features available to you? To explore how you can use the latest Stories features, I interview Sue B.
In this episode, I interview Sue B. Zimmerman, an Instagram expert who helps businesses and marketers take their Instagram marketing to the next level. She's the author of the Instagram Strategy Guide. Sue explains how she uses Instagram Highlights to drive traffic to her website. You'll discover how to enhance your Instagram stories with GIFs, location hashtag stickers, adjustable fonts, and more.
Instagram Stories Instagram Highlights Instagram Highlights are the best content from your stories, the clips you don't want to disappear. On your Instagram profile, highlight reels are located below your bio and right above your feed.
In your highlight reels, include the story clips that get a lot of eyeballs and engagement, which indicate your best content. Also, you can strategically name and brand your highlight reels. With a limit of about characters, you have to keep names short, which has the benefit of making the names easy to read. Sue's Instagram profile has a few highlight reels.
One, which is simply called Blog, features clips about her blog posts. After she shares a blog post through stories, driving traffic to her website, she can put the blog post clip from her story into her Blog highlight reel. Each highlight in this reel has an image and a note to swipe up, which takes you directly to the blog post.
Only business accounts with more than 10, followers have access to the swipe up feature. Also, in her introductory highlight reel, Sue explains who she is, why she does what she does, and the value she can offer.
An introduction highlight reel is a great opportunity to show people the faces behind your brand. Another example Sue gives is from an advertising agency with a great behind-the-scenes highlight reel. To name the highlight reel, the agency uses the acronym BTS. This agency also has reels for their team, events, tips, and office. I ask Sue how the analytics for stories compare to those for highlights. Sue says her story numbers constantly go up. She gets 1, to 2, views per clip.
Her highlights also go up, although not as fast. She's gotten to 1, views on a highlight clip. Sue says the best highlight reels are those that align the cover with the business and brand. You can change the cover, name, and image in the front of the highlight. For instance, the highlight cover for Sue's live show is a microphone in her brand colors.
You then add that image to a story that you save to your highlight reel and designate as your cover image. Also, don't delete the image from your story; doing so deletes the image from your highlight, too. To size your image for your highlight reel cover, you can pinch or expand the image with your fingers. Listen to the show to hear my idea for creating a highlight reel of Social Media Marketing World.
Instagram Live Sue's favorite new feature on Instagram Live is dual br How to Connect With People on Twitter Wondering how to increase your reach on Twitter?
Want tips for building your audience and boosting engagement? To explore the Twitter algorithm and creative ways to interact with others on Twitter, I interview Andrew Pickering and Peter Gartland. They authored Content Mavericks, and are known for creating highly shareable content, specifically on Twitter and YouTube. They also have a podcast called The Andrew and Pete Show. Andrew and Pete explain why engagement is essential to increasing your visibility on Twitter.
You'll discover different types of tweets Andrew and Pete use to add value for their audience. They met at university, became great friends, and bonded over their ambition to one day rule the world. Although they planned to run a business together after graduation, Andrew also wanted to move to the other side of the country to live with his girlfriend so Pete decided to move to Newcastle and be the third wheel. As new, young kids in a big city, Andrew and Pete had no contacts and no customers but wanted to run a marketing company.
Although the duo did the things they read about tweeting, posting on Facebook, and blogging on their website , their online presence was doing nothing. However, in-person networking was bringing them a ton of business. At in-person networking events, Andrew and Pete stood out as a little bit wild. They threw chocolates across the room and always had party poppers. Soon they became known in their local area as the fun marketing duo. So they decided to put what was working for them offline into their social media content.
After they began using social media to interact with others and create engaging content, their online presence started to take off. Their content would get shared and people started to know them online. This was in when there was only Twitter, Facebook, and LinkedIn. Twitter was the one that really suited them best. It was fun, fast-paced, engaging, and quick to use, but most importantly, open. Twitter was like those open networking rooms. They could walk in and say hello to whomever they wanted.
Listen to the show to discover how we met at Social Media Marketing World and the impression Andrew and Pete made on me. The Twitter Algorithm When Twitter began using an algorithm to determine what users see, the algorithm didn't make drastic changes. That's because Twitter classifies itself as a news site, not a social media platform, and wanted users to continue seeing timely tweets. Even with the algorithm, Twitter is still the best place to find out what's happening right now.
Facebook is more about what's happening this week, and Facebook's algorithm shows you more posts that are older. To understand the Twitter algorithm, start with the two main elements of your Twitter feed: You might see a tweet from half an hour ago, one from 2 minutes ago, and another from 7 minutes ago.
Also, Twitter sometimes slips a tweet from someone you don't follow into the timeline. How to Market and Sell Using Webinars Looking for a proven way to sell courses and consulting? Interested in boosting webinar attendance and conversions? To learn about selling products and services via webinars, I interview Amy Porterfield.
In this episode, I interview Amy Porterfield. Her course is called Webinars That Convert. Amy explains how live versus recorded webinars impacts conversions and connection with your audience. You'll discover how to craft an effective email sequence for webinar promotion and follow-up. The webinar was a first for Tony too, and the response was great. When they were done, Amy hit a button to end the practice session but accidentally deleted the webinar instead.
In an instant, Tony and all customers received an email saying, "This webinar has been canceled. In that moment, Amy hated webinars and never wanted to do one again. However, by morning the problem was resolved. Everyone received a follow-up email saying the webinar was still happening. Although Amy was a nervous wreck, the webinar was a huge success. She then realized webinars allow you to connect in a very personal way. The connection aspect of the webinar was awesome and Amy was hooked. About a year later, in , when Amy started her own business, webinars became the number-one way she promoted her online courses.
I'm hosting a webinar all about Pinterest - if you're interested, join us! Indeed, Amy has done webinars for all of her live launches except one, for which she did a three-part video series. However, she still added webinars afterward. Amy likes webinars because she loves to give before asking for anything in return. Webinars are a great way to teach and sell.
Over the years, Amy has improved her ability to align the free content with the pitch, but giving is still her motivation for offering webinars. Before she starts a live webinar, she puts herself in this giving mindset by saying to herself, "No matter if they buy or not, they walk away today feeling excited, inspired, and driven to take action.
They allow her to make an impact before asking for anything in return. She's built a multimillion-dollar business primarily based on webinar promotions. Listen to the show to hear Amy's thoughts on improving something that works versus trying new things. What to Sell on a Webinar While some experts say you could sell anything on a webinar, Amy disagrees.
Webinars are ideal when you're selling knowledge and the product allows someone to continue learning in a medium that's similar to the webinar itself. For example, pre-recorded online courses sell well. Then attendees simply sign up and receive the course immediately. The process is seamless. How YouTube Is Changing Want to keep your YouTube subscribers engaged?
Interested in new YouTube features that help promote your videos? TV, a YouTube community of more than , video creators. He's the leading expert on building a loyal tribe on YouTube. Tim explains how creators can use reels, GIFs, and more to engage subscribers while producing videos that keep people watching.
You'll discover how the Community tab content appears to subscribers on mobile and desktop. However, over the past year, YouTube has added new features including Contacts similar to Friends on other platforms and the ability to post photos, polls, text updates, and quick little videos in the Stories format. The new features indicate a focus on community development and ways to stay in front of your audience beyond uploading polished videos because those take time to produce.
A YouTube subscriber is similar to a follower on Twitter or a like on a Facebook page. In all three cases, someone is agreeing to see updates from you. However, a friend on Facebook is a two-way connection because Facebook friends see updates from each other. That's how contacts work on YouTube. After you have a contact on YouTube, you can send a video in a private conversation.
I think this would be a great topic for you to talk about at Social Media Marketing World. So if you're working on a project with several peers, you can create a group on YouTube to easily share videos related to that project. The group can then have an organized, structured conversation about the videos inside the app. Tim notes most of the new features, including Contacts, are mobile-only not yet available on desktop.
They're being developed on platforms where people seem most likely to be using these types of features. Reels is YouTube's answer to the Stories format on other social media platforms. A reel is a second clip from your smartphone. After you record video for a few seconds, you can add emojis and stickers or swipe for different filters. When you're done, post the video to your reel and your subscribers can view it.
You can set a reel so that it's only available for 24 hours or make it an ongoing, long-term reel. The hour reels, which people are used to, are good for quick, behind-the-scenes posts. YouTube subscribers are notified of new reel content via mobile. At the bottom of the YouTube app, tap the Subscriptions icon and a row of channels to which you subscribe appears at the top. A dot indicates that a channel has new videos and a huge square indicates the channel posted to its reel.
Tap a channel and then you can see the second clips in its reel. An ongoing reel, which doesn't expire after 24 hours, is good for an event that lasts longer than a day.
How to Use Video Content to Sell Wondering how video can support your sales process? Looking for tips on how to use video in your marketing funnel? To explore how video can turn leads into customers, I interview Marcus Sheridan. In this episode, I interview Marcus Sheridan, an amazing keynote speaker. You'll discover how to create four types of video that are essential to a company's online sales process. Marcus explains the importance of involving your sales team in your videos and how to help them shine on-camera.
Everything You Should Know. Because he lit the video with two big work-construction lights, Marcus says he looked too pale, like he'd been at the bottom of a lake for 3 days. Still, the video was a huge victory. When Marcus uploaded his first YouTube video and hit Publish, he realized it was a special medium. Because people have become visual learners, Marcus' philosophy at River Pools was and continues to be "Unless we show it, it doesn't exist.
Marcus says that when similar businesses in the marketplace talk about what makes their company special, they all tend to say the same thing. With the importance of showing your work in mind, The Sales Lion started teaching companies how to develop a culture of in-house video production. I ask about Marcus' show The Balance, which he produced for about a year. Marcus says there's so much content about the hustle and grind, and some people find it inspiring, whereas others find it depressing and demotivating.
Marcus wanted The Balance to emphasize that you can crush it personally and professionally. Creating the show was fun and taught him a lot about the documentary process. That learning curve was messy. Although people tend to aim for perfection, video is humbling. Because businesses will need to become media companies whether they like it or not, the time to start embracing that messy process is now.
It will help you become comfortable behind and in front of the camera, as well as with the process of uploading and distributing video. What percentage of your website is video and visual content? Because everyone is becoming a media company, you ought to start thinking of yourself as a one-person shop.
Listen to the show to hear my thoughts about social media video trends in the next 3 years. How to Get Started With Video Content Over the last 8 years, Marcus hears most often not from business owners who need help, but from frustrated marketers.
They know what would work and see the trends, but their team the CEO, sales manager, whomever doesn't buy in. Now they're having this issue getting buy-in for video. Almost every single time, good ideas are rejected because the decision-makers aren't educated about marketing and sales. Want to use video to help more people know, like, and trust you? Wondering how to create episodic video content that keeps people watching? To explore how and why we produce a weekly video documentary, I pull back the curtain on our show, The Journey.
You'll discover how sharing the struggles of entrepreneurship has helped my team and business. I'll share tips for creating your own show. Storytelling With Video My Early Storytelling When I was around 10 or 12 years old, I remember sitting on my neighbor's huge front porch and telling stories to the neighborhood kids.
I'd make up crazy, fantastic to minute stories on the fly that involved all of my friends' parents and siblings. I guess I knew early on that storytelling would become important for me later in life. A proverb says, "Tell me the facts, and I'll learn. Tell me the truth, and I'll believe. Tell me a story, and it will live in my heart forever. About a year ago, we did these NPR-style stories on our podcast and hired Jay Acunzo to do the series.
The 5- to 7-minute stories came from Social Media Marketing World attendees and employees at our company, and were very well-produced. From the audio files and some B-roll footage, we then created videos and posted them on social.
People absolutely loved the video versions of these stories. There was something magical about showing what was behind the story. Making a Party an Exceptional Experience Have you wondered what it takes to make a conference party an exceptional experience? Go behind the scenes at Social Media Marketing World to discover how we do it! The emotional response after we turned the audio stories into videos planted a seed inside my brain that would later germinate.
I thought maybe we could do something more regularly with video. I had watched Gary Vaynerchuk DailyVee crush it with video. Around the same time, my daughter, who was turning 13, wanted to get into YouTube.
It freaked me out, so I decided to see what it's like to create video content. I had this journey of 30 days of live vlogging, calling it an experiment. Because I didn't have time for produced video, I went live every day via my iPhone on a selfie stick so I could learn what having a daily vlog was like. I hiked canyons, wandered around the Social Media Examiner building, and got comfortable being the authentic me on camera.
A lot of crazy stuff happened. I had flies fly into my mouth while I was live. I had trees smack me in the face. I had people looking at me weird, like, "What the heck? Who's this guy wandering around with this stick and a phone on it? Posted by Michael Stelzner on Thursday, April 6, I made it to day 25 and quit because I didn't have anything more to say. I felt like I had successfully accomplished something: It was a great experience to be my true self.
Prior to this, everything I did was thoroughly scripted, figured out,. Facebook News Feed Changes: Why We Need a New Strategy Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week's Social Media Marketing Talk Show, we explore Facebook news feed changes with Michael Stelzner and other breaking social media marketing news of the week! Watch the Social Media Marketing Talk Show If you're new to the show, click on the green "Watch replay" button below and sign in or register to watch our latest episode from Friday, January 19, For this week's top stories, you'll find timestamps below that allow you to fast-forward in the replay above.
Last week, Facebook announced major changes to how it organically serves page posts from businesses and publishers. In a statement on the Facebook Media site, the company announced it will now "prioritize posts that spark conversations and meaningful interactions between people Facebook is testing a new video experience called Watch Party.
This new feature allows Facebook group admins and moderators to select any public video on Facebook live or recorded and share it with other members of the group, who can then watch at the same time and in the same place. In December, it was reported that Instagram is currently testing five new fonts for Instagram Stories among users in Japan. This week, it was discovered that Instagram is now testing these fonts with a new text-only Stories format called Type.
The Next Web reports that this feature appears as an additional option at the bottom of the Stories camera, along with Boomerang and Rewind. Android Police reports that this option is found under Settings and can be disabled if you don't want others to see this alert. However, disabling also prevents you from seeing when someone else was last active on Instagram. Instagram starts showing activity status in direct messages https: Want to increase the visibility of your YouTube videos?
Wondering how to help your videos perform well with the YouTube algorithm? In this episode, I interview Sean Cannell, a YouTube expert who specializes in video influencers, video equipment, and video marketing. His course is Video Ranking Academy. You'll discover how to help your videos appear as suggested videos and rank well in search results. Sean explains how views, comments, and referrals from outside YouTube boost a video's ranking.
YouTube Ranking Sean's Story Sean learned about producing video and doing it consistently through a volunteer role with his church. Around , the youth pastor asked Sean to record weekly video announcements. The first year, Sean made 52 videos. Then he began creating videos for Sundays, too. So before YouTube even launched, Sean was producing videos a year. By , Sean was managing the church's YouTube channel and learning about creating titles and thumbnails.
From that experience, Sean started a business creating wedding videos and commercials, and working with YouTubers, coaches, authors, and speakers to help them leverage the power of YouTube.
After about 15 years of handling the different aspects of YouTube and video production behind the scenes, Sean launched his current business, through which he's built a personal brand.
Sean's main personal channel, Think Media, has tips and tools for building your influence with online video.